DNA DL90 was first commisioned by Somerfield Supermarket in support of their charity work for Muscular Dystrophy. Inspired by the 50th anniversary of Crick & Watsons, Double Helix, Fallis found that by illustrating science with an icon of consumer culture, a number of interesting and topical dialogues arose. Fallis says: “Shopping trolleys are everywhere, and have become a real symbol of today’s consumer culture. So much so that one could say that consumerism is inextricably linked to genetic makeup”